Yibi Group adheres to its core mission: "While pursuing the material and spiritual double happiness of all employees, manufacture products that exceed customer expectations and make the world better because of craftsmanship". It deeply integrates humanistic care with value creation, gathering strong internal driving force for the company's development.
Core Business: Focusing on end-to-end OEM/ODM custom services for high-end fashion jewelry with stainless steel as the core material, the company provides partner brands with one-stop solutions covering creative design, R&D and prototyping, precision mass production and full-process quality control. It covers the full range of high-end fashion jewelry and can fully meet the full-dimensional needs of partner brands such as customized development, exclusive collection creation and limited-edition mass production.
Clientele: Primarily serving dozens of top fashion brands under the three global luxury conglomerates LVMH, Kering and Richemont, as well as the world’s leading high-end fashion jewelry brands, the company has business coverage across 28 countries and regions worldwide.
Industry Position: As the core subsidiary of Yibi Group’s high-end luxury manufacturing segment, it is the only domestic high-end fashion jewelry manufacturer with full-process certification from all three global luxury conglomerates, and a benchmark Chinese manufacturing service provider in the global high-end jewelry sector.
Backed by the Group’s full industrial chain layout and empowered by its core MIM technology, the company breaks the limitations of traditional jewelry mass production processes. It has built an R&D team of senior domestic and international designers and craftsmanship experts, enabling rapid responses to brand customization needs.
It strictly selects high-quality raw materials complying with international environmental standards, achieves micron-level precision control in accordance with jewelry-grade exquisite craftsmanship standards, and can ensure on-time delivery for stable million-level large-scale orders.
The company has obtained a number of international authoritative certifications including the ISO9001 International Quality Management System, Sedex 4P Social Responsibility Certification, RJC Responsible Jewellery Council Certification and GRS Global Recycling Standard.
Core Business: Focusing on the luxury leather goods hardware sector with stainless steel as the core material, the company specializes in end-to-end OEM/ODM custom services for the full range of leather goods hardware. It provides partner brands with one-stop solutions covering creative design, structural R&D, precision mass production and full-process quality control. Its core products include the full series of leather goods hardware accessories such as bag locks, opening and closing hinges, brand nameplates, handle chains, adjusters and zipper pulls, adapting to a full range of products including top luxury luggage, high-end leather goods, light luxury footwear and haute couture apparel.
Clientele: Primarily serving dozens of top luxury luggage and leather goods brands under the three global luxury conglomerates LVMH, Kering and Richemont, as well as world-renowned high-end leather goods and light luxury footwear brands.
Industry Position: As the exclusive operating entity for the Group’s luxury leather goods hardware business, it forms the Group’s full industrial chain ecosystem for high-end manufacturing together with Yibi Precision and Yibi Jewelry, and shares the Group’s full-process certification from all three global luxury conglomerates. It is the benchmark domestic high-end hardware manufacturer with full-process certification from all three global luxury conglomerates.
Deeply leveraging the Group’s core MIM technology and decades of luxury manufacturing experience, the company breaks the limitations of traditional hardware processing technologies and enables large-scale mass production.production of complex structural components.
Crafted to jewelry-grade standards, our luxury hardware passes over 20 end-to-end quality inspections. We meet top luxury brands’ strict texture and performance demands with highly customized exclusive solutions.
The company has obtained a number of international authoritative certifications including the ISO9001 International Quality Management System, Sedex 4P Social Responsibility Certification and GRS Global Recycling Standard.
Core Business: Specializing in one-stop custom services for precision metal and ceramic components, the company masters core full-process technologies for MIM/CIM. It provides customers with end-to-end closed-loop solutions covering raw material formulation R&D, mold design and manufacturing, precision mass production, and full-process quality control. Its products fully cover core industries including 3C electronics, new energy vehicles, medical devices, lock and security products, high-end tools, smart wearables, and drones.
Clientele: Having long served dozens of global Fortune Global 500 enterprises and leading industry brands such as Huawei, Tesla, DJI, ASSA ABLOY and Nikon, the company also provides core technical and craftsmanship support for the two luxury business entities under the Group.
Industry Position: As the core technological engine of Yibi Group and the birthplace of its MIM technology, it is a National High-Tech Enterprise. It is one of the first batch of benchmark domestic enterprises to realize the large-scale industrial application of MIM technology, and one of the few domestic high-end precision manufacturing service providers with full-process vertical integration capabilities.
It has a 100-strong R&D team led by PhDs in Materials Science, and has established in-depth university-industry cooperation with top domestic universities, having amassed more than 30 core technology patents.
Relying on the Group’s two intelligent production bases in Shenzhen and Dongguan, it can achieve micron-level precision control, perfectly meeting the full-cycle needs from new product R&D and prototyping to million-level large-scale orders, and serves as the core foundation of the Group’s full industrial chain layout.
The company has obtained a number of international authoritative certifications including the ISO9001 International Quality Management System, IATF 16949 Automotive Quality Management System, and GRS Global Recycling Standard.
Brand Positioning: Founded in 2018, Yibi Hantang is a benchmark enterprise in China's premium brand e-commerce operation sector, and an exclusive strategic partner for brand management and category licensing of top European luxury brands in the Chinese market. The founding team has more than a decade of experience in end-to-end Chinese e-commerce operations and has deep roots in the high-end consumer market for many years. Adhering to the core tenets of beauty, artistic inheritance and cultural communication, we are committed to becoming a commercial and cultural bridge connecting China with top European luxury brands. We do more than just brand promotion; we are a precise translator of luxury culture and an operator of brand full-cycle growth. Our core businesses focus on two major segments: end-to-end management of premium brands and exclusive licensing of lifestyle categories. We provide one-stop, implementable and high-conversion full-case solutions for international brands entering the Chinese market, enabling the world's top luxury brands to truly enter, understand and move China.
Core Businesses:End-to-End Management Service for Premium Brands
We provide full-cycle brand management services covering the Chinese market for partner brands, from localized translation of brand culture, insight into the local consumer market and reverse customized product development, to the construction of an omnichannel operation system, omnichannel traffic empowerment, private domain operation of high-net-worth clientele, blockbuster creation and commercial value conversion. We operate the landing and growth of brands in the Chinese market through the entire link, greatly reducing the trial-and-error costs for brands entering China and shortening the profit cycle.
Exclusive Licensing Service for Lifestyle Categories
We focus on the untapped track of high-end lifestyle and provide asset-light exclusive licensing solutions for brands, helping top European luxury brands expand non-core lifestyle products and open up new growth areas beyond traditional core categories to maximize brand IP value and achieve long-term performance growth. Meanwhile, we never touch or encroach on the core businesses of brands at any stage and adhere to the high-end positioning of brands. In 2026, we will focus on the layout of three core sectors: home fragrance, scent engineering and beauty, setting a new benchmark for high-end lifestyle brand management and licensing cooperation.
Benchmark Achievements: With mature brand management and licensing operation capabilities, we have created a number of industry benchmark cases: exclusive operation of China Gold's licensing business, setting an industry record with GMV exceeding RMB 100 million in a single live stream for the jewelry category; the Miffy brand licensing operation project, generating over RMB 45 million in revenue solely through banking channels; a retention rate of over 45% for high-net-worth clientele in private domains, with mature capability in the long-term operation of clientele.
Brand Vision: We are not only a commercial partner of international brands, but also a strategic ally who understands culture, the market and growth. In the future, Yibi Hantang will continue to deepen its roots in China's high-end consumer market, and with professional brand management and licensing services, join hands with the world's top brands to jointly open a new chapter of growth in the Chinese market.
8 professional live streaming bases, a 50+ professional e-commerce operation team, and a proven capability in operating premium brands through market practice
Access to the VIP channels of over 300 domestic commercial bank private banks and the high-end gift system of China Post, achieving in-depth reach to high-net-worth clientele
Direct connection with more than 500 top KOL/celebrity resources, covering mainstream platforms such as Douyin and WeChat Channels, and accurately matching high-net-worth clientele
Mastery of real high-end consumption data in China, accurate grasp of the mindset of high-end consumers, and mature capability in predicting and creating blockbusters
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